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Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."
![VP Paul Dillinger of global innovation technology for Levi Strauss & Co. talks about Jacquard technology on the Levi's¨ commuterª trucker jacket at the innovation lab on Thursday, September 21, 2017, in VP Paul Dillinger of global innovation technology for Levi Strauss & Co. talks about Jacquard technology on the Levi's¨ commuterª trucker jacket at the innovation lab on Thursday, September 21, 2017, in](https://c8.alamy.com/comp/2NHPR0M/vp-paul-dillinger-of-global-innovation-technology-for-levi-strauss-co-talks-about-jacquard-technology-on-the-levis-commuter-trucker-jacket-at-the-innovation-lab-on-thursday-september-21-2017-in-san-francisco-calif-liz-hafaliasan-francisco-chronicle-via-ap-2NHPR0M.jpg)
VP Paul Dillinger of global innovation technology for Levi Strauss & Co. talks about Jacquard technology on the Levi's¨ commuterª trucker jacket at the innovation lab on Thursday, September 21, 2017, in
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How the Levi's 501 jeans became a cultural artifact: 'The design is perfect… it's not a response to any other type of style' | Culture | EL PAÍS English
![VP Paul Dillinger of global innovation technology for Levi Strauss & Co. talks about Jacquard technology on the Levi's¨ commuterª trucker jacket he is wearing at the innovation lab on Thursday, September VP Paul Dillinger of global innovation technology for Levi Strauss & Co. talks about Jacquard technology on the Levi's¨ commuterª trucker jacket he is wearing at the innovation lab on Thursday, September](https://c8.alamy.com/comp/2NHPR3H/vp-paul-dillinger-of-global-innovation-technology-for-levi-strauss-co-talks-about-jacquard-technology-on-the-levis-commuter-trucker-jacket-he-is-wearing-at-the-innovation-lab-on-thursday-september-21-2017-in-san-francisco-calif-liz-hafaliasan-francisco-chronicle-via-ap-2NHPR3H.jpg)